Xamble’s Transformation Strategy Yields Early Financial and Operational Gains

Xamble Group Limited (ASX: XGL) has reported steady progress from its transformation strategy, with the September 2025 quarter showing early signs of financial recovery and operational strengthening. Quarterly revenue rose 11% to AU$1.65 million, supported by stronger client acquisition and retention, while Group EBITDA improved 18% to a deficit of AU$0.63 million, indicating enhanced cost discipline and operational efficiency. For the nine months ended 30 September 2025, revenue reached AU$4.8 million, reflecting a strategic withdrawal from Taiwan operations, while sustained investment of AU$0.8 million in technology—backed by the Malaysia Digital Acceleration Grant—continued to underpin platform innovation.

Operationally, app downloads surged 145% year-on-year to 10,592, with influencers expanding to over 4,000 and transactions up 275%. The newly launched Xamble Creators Academy has engaged 2,100 creators, while AI integration has streamlined creator onboarding and campaign automation. CEO Jason Thoe highlighted the company’s strengthened fundamentals and renewed momentum toward scalable, sustainable growth.

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