Highlights

• Nine extended its Premier League rights through 2034, reinforcing Stan Sport’s premium live-sports offering and supporting subscriber engagement.
• WIN Group increased its ownership exposure to Nine during September, lifting both its voting power and overall economic interest.
• FY26 delivered higher continuing-business revenue and EBITDA as streaming, publishing and outdoor operations supported the Group’s restructuring strategy.

Premier League Rights Extended

Nine Entertainment Co. Holdings Limited (ASX: NEC) announced on 10 September 2026 that it had extended its Australian Premier League streaming and broadcast rights for the six seasons from 2028-29 through 2033-34. The agreement covers subscription and free-to-air rights across all 38 match weeks, with Stan expected to remain the primary platform. The FY29 rights fee is expected to remain broadly consistent with FY28 before increasing over the agreement, equivalent to an approximately 3% compound annual growth rate.

Stan Sport has been an important growth contributor, with Stan EBITDA increasing from AU$40 million in FY21 to AU$81 million in FY26. Premier League content also supported a 50% rise in average sports subscribers over the preceding 12 months.

WIN Group Expands Stake

On 4 September 2026, Nine disclosed that the WIN Group had acquired approximately 47.0 million NEC shares on market since its previous April disclosure. The transactions increased WIN Group’s voting power from 22.98% to 25.94%, while its aggregate economic interest rose from 28.22% to 31.18%.

The purchases were completed between 27 August and 3 September 2026, with 47,012,885 shares acquired during the period.

FY26 Earnings Improve

Earlier, Nine announced its FY26 results on 26 August 2026 for the year ended 30 June 2026. On a continuing-business basis, Group revenue increased 3% to approximately AU$2.2 billion, while EBITDA rose 17% to AU$378.8 million. Underlying NPATA rose by 11% to AU$147.2 million. Nine also declared a fully franked final distribution of 3.0 cents per share, with the payment due on 22 October 2026.

Outlook

Nine enters FY27 with a more concentrated portfolio spanning streaming, digital publishing and outdoor advertising. Management expects these growth businesses to contribute around 70% of FY27 EBITDA, while ongoing cost efficiencies, premium sports rights and digital monetisation initiatives remain central to the Group’s next phase.

Note- All data presented is based on information available at the time of writing.

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