Adore Beauty Group Limited: H1 FY26 Performance Review

Adore Beauty Group Limited (ASX: ABY) reported solid growth for the first half of FY26, with revenue reaching AU$111.9 million, marking an 8.7% increase compared to the prior period. The company reported a record underlying EBITDA of AU$4.1 million, marking a 14.5% increase compared to the previous period. Key drivers included strong retail and iKOU sales, successful promotional periods like Black Friday, and a growing customer base. Gross margin stood at 35.0%, slightly down from 36.2% due to higher sales during promotional events. Marketing efficiency was significantly enhanced, with customer acquisition costs dropping by 56.0%. The company's loyalty program, with 509,000 members contributing 78% of sales, and its growing retail footprint of 18 stores, are central to its strategy. Adore Beauty is on track to meet its FY26 targets, aiming for a national store network of 25+ by 2027 

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