MERINO & CO. Limited Secures Strategic China Distribution Agreement
Merino & Co. Limited (ASX: MNC) has strengthened its expansion strategy in China by signing a new Distribution Agreement with a Shanghai-based omni-channel partner, securing committed annual sales of CNY ¥7 million (~AU$1.5 million). Under the deal, the distributor will roll out the full Merino & Co. product suite across major Chinese retail and digital platforms, including leading e-commerce and social channels such as Pinduoduo, Douyin and WeChat. With an established network spanning shopping malls and national broadcast outlets, the partnership delivers immediate market reach without requiring significant upfront investment.
This agreement builds on the Company’s existing collaboration with Jiangsu BINJORA Era Garment & Apparel Co., Ltd, which recently placed an initial order exceeding AU$50,000, signalling early consumer demand. Collectively, these partnerships broaden Merino & Co.’s exposure to China’s US$14.89 billion luxury fashion market and support accelerated brand scaling. Management highlighted that the new agreement provides a reliable revenue foundation and enhances the Company’s long-term growth potential in a key global luxury economy.
Customer Notice:
Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.
Kapitales Research, Level 13, Suite 1A, 465 Victoria Ave, Chatswood, NSW 2067, Australia | 1800 005 780 | info@kapitales.com.au
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MERINO & CO. Limited Secures Strategic China Distribution Agreement
Merino & Co. Limited (ASX: MNC) has strengthened its expansion strategy in China by signing a new Distribution Agreement with a Shanghai-based omni-channel partner, securing committed annual sales of CNY ¥7 million (~AU$1.5 million). Under the deal, the distributor will roll out the full Merino & Co. product suite across major Chinese retail and digital platforms, including leading e-commerce and social channels such as Pinduoduo, Douyin and WeChat. With an established network spanning shopping malls and national broadcast outlets, the partnership delivers immediate market reach without requiring significant upfront investment.
This agreement builds on the Company’s existing collaboration with Jiangsu BINJORA Era Garment & Apparel Co., Ltd, which recently placed an initial order exceeding AU$50,000, signalling early consumer demand. Collectively, these partnerships broaden Merino & Co.’s exposure to China’s US$14.89 billion luxury fashion market and support accelerated brand scaling. Management highlighted that the new agreement provides a reliable revenue foundation and enhances the Company’s long-term growth potential in a key global luxury economy.
Customer Notice:
Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.
Kapitales Research, Level 13, Suite 1A, 465 Victoria Ave, Chatswood, NSW 2067, Australia | 1800 005 780 | info@kapitales.com.au