Viva Leisure Acquires 33% Stake in Gorilla X Labs to Expand into Sports Nutrition Market.

Viva Leisure Limited (ASX: VVA) has announced a strategic move by acquiring a 33% equity stake in Gorilla X Labs, a renowned Australian sports nutrition company. This investment marks Viva’s deeper entry into the supplements and wellness space, reinforcing its mission to offer holistic fitness and health solutions to its members. Gorilla X Labs is recognized for its premium lineup of Ready-to-Drink beverages, protein powders, supplements, and fitness merchandise, distributed online, through World Gym outlets, and in major supermarkets.

The partnership will see Gorilla X products integrated across Viva’s platforms, including Supp Society and Club Lime gyms, ensuring easy access for members seeking high-quality nutrition. Funded through existing cash reserves, the investment highlights Viva’s strong financial position and commitment to strategic growth. CEO Harry Konstantinou expressed enthusiasm about the alignment and future opportunities the collaboration brings, aiming to enhance member experience both in-gym and online.

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