Tabcorp Extends Exclusive NFL Betting Partnership in Australia

Highlights:

• Tabcorp Holdings Limited (ASX: TAH) renewed its partnership with the NFL, maintaining exclusivity as Australia’s official sports betting partner.
• As part of the deal, the 2026 NFL Melbourne Game at the MCG will be included, making it the league’s debut regular season game on Australian soil.
• Tabcorp will deliver exclusive NFL content and experiences via its TAB app and 3,700 retail venues, tapping into a growing 7.5 million-strong fan base.

Tabcorp Strengthens NFL Ties

Tabcorp Holdings Limited (ASX: TAH) has renewed its collaboration with the US National Football League (NFL), retaining exclusive rights as the league’s official betting partner in Australia. The agreement builds on the initial deal signed in September 2019, reinforcing Tabcorp’s role in bringing NFL

experiences closer to Australian fans.

Spotlight on the 2026 Melbourne Game

As part of the renewed partnership, Tabcorp will also serve as the exclusive sports betting partner for the historic 2026 NFL Melbourne Game at the Melbourne Cricket Ground (MCG). This highly anticipated match will mark the first-ever regular season NFL game played in Australia, underscoring the growing appeal of American football in the country.

Enhanced Fan Engagement

The deal grants Tabcorp rights to deliver exclusive NFL-related content and experiences to its customers. At the time of writing, the company confirmed plans to integrate NFL preview shows, highlight reels, and official NFL Network programming across its TAB app and more than 3,700 pubs, clubs, and TAB agencies nationwide. By leveraging its extensive retail and digital footprint, Tabcorp aims to elevate fan engagement with one of the world’s most popular sporting leagues.

Growing NFL Popularity in Australia

Tabcorp noted that the NFL’s Australian fan base has grown significantly, with an estimated 7.5 million followers nationwide. The partnership is expected to capitalize on this momentum, bringing fans greater access to NFL events and strengthening the league’s presence in the region.

Outlook

The extension of the NFL deal highlights Tabcorp’s strategy to align with global sporting brands while broadening its entertainment offerings. With the upcoming Melbourne game set to make history, the renewed partnership could become a pivotal driver of both fan engagement and wagering growth in Australia.

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