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Myer Group Delivers Solid FY26 Sales Growth Despite Challenging Retail Environment

Myer Holdings Limited (ASX: MYR) reported a resilient preliminary FY26 trading update, with total sales reaching AU$4.09 billion, reflecting an 11.3% increase on an actual basis. On a like-for-like basis, sales rose modestly, supported by solid demand across Home, Womenswear, Kids, Just Jeans, Marketplace, and Concession businesses, while softer trading in Beauty and Portmans moderated overall performance. Operating gross profit is expected to be between AU$1.60 billion and AU$1.61 billion, with disciplined cost management helping keep operating expenses broadly in line with company targets despite a weaker sales environment.

During the second half of FY26, the retailer faced a difficult operating backdrop as persistent inflation, higher fuel prices, rising interest rates, slower household income growth, and subdued consumer confidence weighed on discretionary spending. Nevertheless, Myer continued advancing its strategic priorities by expanding its loyalty ecosystem to a record 5.3 million active members, introducing new global brands, enhancing its digital marketplace, optimizing its store portfolio, and delivering further integration and efficiency benefits. While management expects consumer conditions to remain challenging in the near term, it believes these strategic initiatives have strengthened the group's competitive position and long-term growth prospects.

 

 

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