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Can This New Deal Supercharge BetMakers’ Global Growth?

Source: Kapitales Research

Highlights:

  • BetMakers Technology Group Limited (ASX: BET) shares jumped 5.7 per cent after securing a multi-year agreement with online wagering operator Stake.
  • The deal will see BetMakers supply its RaceOdds+ platform, supporting Stake’s expansion of its global horse racing offering.
  • Investors welcomed the partnership, viewing it as a boost to recurring revenue potential and BetMakers’ international growth strategy.

Shares jump on major partnership news

BetMakers Technology Group Limited (ASX: BET) attracted strong investor attention after its shares jumped 5.7 per cent following the announcement of a multi-year agreement with online wagering operator Stake. The rally reflects growing optimism that the deal could strengthen BetMakers’ position in the global racing and betting technology market.

The agreement will see BetMakers supply its RaceOdds+ platform to Stake as the wagering brand looks to expand its international horse racing offering. At the time of writing, BetMakers shares were trading around 5.7 per cent higher, as the market welcomed the revenue and scale potential of the partnership.

What the Stake deal involves

Under the multi-year arrangement, Stake will integrate BetMakers’ RaceOdds+ product, a technology solution designed to deliver fixed-odds pricing across multiple racing jurisdictions. The platform allows wagering operators to offer a broader range of racing markets with improved speed, accuracy and compliance. For BetMakers, the deal represents another step in building long-term, recurring revenue streams through enterprise clients. Stake’s growing global footprint also provides an opportunity for BetMakers to showcase its technology across new regions and customer bases.

Why investors are paying attention

Investors have been closely watching BetMakers’ progress as it shifts its focus from legacy wagering operations toward higher-margin technology services. Partnerships such as this one help validate the company’s strategy and highlight demand for its racing data and pricing solutions.

At the time of writing, the share price move suggested the market sees the Stake agreement as a positive signal for future earnings visibility, particularly if usage scales alongside Stake’s international expansion.

What comes next for BetMakers

The key question now is execution. Market participants will be looking for updates on rollout timelines, adoption levels and potential revenue contribution over the life of the contract. If BetMakers can successfully leverage this partnership into further global deals, the latest rally may mark more than just a short-term boost in sentiment.

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