Viva Leisure Unveils New Corporate Brand and Strategic Vision Through The Viva Story

Viva Leisure Limited (ASX: VVA) has launched its refreshed corporate brand under the tagline “Shaping the Future of Fitness” and released, The Viva Story, a detailed document outlining its growth and strategic direction. Since opening its first club in 2004, the company has expanded to nearly 500 locations across Australia, New Zealand, India, Southeast Asia, and the UK, serving over 600,000 members through an integrated fitness and technology ecosystem.

The Viva Story highlights the company’s proprietary platforms—The Hub, Viva Pay, and Access Control—as core enablers of operational scale and efficiency. It also explains how Viva’s diverse brand portfolio and ancillary offerings like Fling Pass and Supp Society generate scalable, high-margin revenue. The report emphasizes Viva's evolution into a vertically integrated, global fitness business with a long-term growth focus, demonstrating how its ecosystem of clubs, software, payments, and retail offerings come together in a unified strategy.

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