BetMakers Secures Exclusive Five-Year Deal to Power CrownBet Launch.
BetMakers Technology Group (ASX: BET) has entered into a landmark five-year exclusive agreement with Betfair Australia to serve as the sole technology provider for the upcoming launch of CrownBet, a premium Australian wagering brand. Under this partnership, BetMakers will deliver its full end-to-end wagering stack, including a customised deployment of the Apollo platform, trading and risk services, a content engine and core platform technology. This agreement marks the most significant commercial milestone yet for Apollo and firmly positions BetMakers as the technology backbone of CrownBet’s operations.
The deal features a hybrid revenue model combining fixed fees and revenue share, aligning long-term incentives for both parties. CrownBet is targeting a Q1 CY26 launch, with platform activation and compliance work already underway. The partnership also strengthens BetMakers’ standing in the Tier-1 wagering market while validating its vertically integrated B2B strategy.
Customer Notice:
Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.
Kapitales Research, Level 13, Suite 1A, 465 Victoria Ave, Chatswood, NSW 2067, Australia | 1800 005 780 | info@kapitales.com.au
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BetMakers Secures Exclusive Five-Year Deal to Power CrownBet Launch.
BetMakers Technology Group (ASX: BET) has entered into a landmark five-year exclusive agreement with Betfair Australia to serve as the sole technology provider for the upcoming launch of CrownBet, a premium Australian wagering brand. Under this partnership, BetMakers will deliver its full end-to-end wagering stack, including a customised deployment of the Apollo platform, trading and risk services, a content engine and core platform technology. This agreement marks the most significant commercial milestone yet for Apollo and firmly positions BetMakers as the technology backbone of CrownBet’s operations.
The deal features a hybrid revenue model combining fixed fees and revenue share, aligning long-term incentives for both parties. CrownBet is targeting a Q1 CY26 launch, with platform activation and compliance work already underway. The partnership also strengthens BetMakers’ standing in the Tier-1 wagering market while validating its vertically integrated B2B strategy.
Customer Notice:
Nextgen Global Services Pty Ltd trading as Kapitales Research (ABN 89 652 632 561) is a Corporate Authorised Representative (CAR No. 1293674) of Enva Australia Pty Ltd (AFSL 424494). The information contained in this website is general information only. Any advice is general advice only. No consideration has been given or will be given to the individual investment objectives, financial situation or needs of any particular person. The decision to invest or trade and the method selected is a personal decision and involves an inherent level of risk, and you must undertake your own investigations and obtain your own advice regarding the suitability of this product for your circumstances. Please be aware that all trading activity is subject to both profit & loss and may not be suitable for you. The past performance of this product is not and should not be taken as an indication of future performance.
Kapitales Research, Level 13, Suite 1A, 465 Victoria Ave, Chatswood, NSW 2067, Australia | 1800 005 780 | info@kapitales.com.au