Memphasys Expands Japan Presence with Repeat Felix Order and Direct Partnership with Nishitan ART Clinic Group.

Memphasys Limited (ASX: MEM) has strengthened its position in Japan’s fertility market with a repeat order for 200 Felix cartridges, valued at AU$24,000, from the Nishitan ART Clinic Kobe Sannomiya Branch. Part of Japan’s leading fertility network, Nishitan ART Clinic Group conducts around 21,000 IVF/ICSI cycles annually. The new order marks Felix’s transition to repeat clinical use and supports Memphasys’ new go-direct commercial strategy in Japan. The company plans to engage directly with the Kobe clinic and the broader Nishitan network to expand adoption, build clinical advocacy, and generate local reference data.

With Japan performing nearly 500,000 IVF cycles annually—20% of which fall within the premium self-pay segment—Memphasys sees significant potential for Felix as a high-quality, evidence-based sperm selection technology. CEO Dr. David Ali said growing clinician confidence is expected to drive continued momentum into FY2026.

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